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Clever Marketing

Posted by mcm0704 on June 6, 2010 |

I just read a STORY in the New York Post online about a ‘novel’ approach to marketing and promoting a book. Jennifer Belle, who’s latest book , “The Seven Year Bitch,” was just released, is the best-selling author of “Going Down” and “High Maintenance.” But she didn’t rely on just her reputation to boost sales of the latest release.

According to the news story, she hired 40 actresses to go out across New York City and burst out laughing in public while reading her book. Belle was quoted in the story saying it’s like in India where people hire professionals to cry at their loved ones’ funerals. “I’m hiring actors to laugh at my book.”

What a clever idea. Marketing is all about buzz, and I can hear the drone of a million bees.

People are naturally curious, so I’m sure a number of them will ask what the reader is laughing at. I’m guessing that the actresses have been given a sales script to use. And even if people don’t ask, they can see the title of the book and make a mental note, “Gosh, if that book is so funny I should read it.”

I’m going to have to keep this in mind for when my memoir is published. (You’ll notice I said when and not if.)

What about you? What do you think of this idea? Is it something you would do?

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