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No Generational Gap In Values

Posted by mcm0704 on August 11, 2017 |

When I read the following that came to me as a press release from Queendom.com, I found the results of the survey quite interesting. From one generation to the next, we curmudgeons have often said there is no hope for those that follow us, but there is actually a lot of hope. I knew that just from interacting with young people for the past twenty years, but it was nice to see that validated in a study.

Before moving on to the intellectual stuff, we might want to start our day with a fun meme. Enjoy….

A new study by Queendom.com comparing the ideals and principles of Millennials, Generation X, and Baby Boomers reveals that these seemingly contrasting cohorts actually have very similar values.

The media have often cast Millennials as selfish, self-entitled, and self-absorbed, and driven by egocentric values, like money, status, and recognition. Research from Queendom.com, however, indicates that the “Me” generation is very much a “We” generation. Not only do they venerate values like family, community, and hard work, they also share 9 of their top 10 values with Generation Xers and Baby Boomers.

Analyzing data from 744 people who took their Values Profile, researchers at Queendom looked at each cohort – Millennials, Generation X, and Baby Boomers – individually in order to determine how each group scored on the 34 values assessed on the test. What researchers discovered was that despite age differences, the three groups differ very little in terms of their value system. Here’s how each group scored on the top ten values:

(Note: Scores are based on a range from 0 to 100. The higher the score, the more important the group considers the value).

Family & Friends

  • Score for Millennials: 78
  • Score for Generation X: 75
  • Score for Baby Boomers: 76

All three groups value their relationships with friends and family, and derive a great deal of joy from being surrounded by those they love

Empathy

  • Score for Millennials: 78
  • Score for Generation X: 80
  • Score for Baby Boomers: 82

All three groups consider empathy essential in order to recognize, understand, and relieve the suffering of others.

Hard Work

  • Score for Millennials: 77
  • Score for Generation X: 76
  • Score for Baby Boomers: 78

All three groups believe in the value of hard work, and admire people who also uphold this value. They consider it important to put in a dedicated effort into everything they take on

Acceptance & Belonging

  • Score for Millennials: 77
  • Score for Generation X: 73
  • Score for Baby Boomers: 75

All three groups consider it important to be a part of a team, personally and professionally. They value a variety of opinions and want others to approve of and support them.

Altruism

  • Score for Millennials: 76
  • Score for Generation X: 78
  • Score for Baby Boomers: 78

All three groups consider it a priority to come to the aid of those in need, and show a strong desire to offer their time and resources to help others.

Stability

  • Score for Millennials: 75
  • Score for Generation X: 72
  • Score for Baby Boomers: 71

All three groups value and thrive on structure and dislike ambiguity. They prefer to plan ahead and approach goals and problems in a methodical, step-by-step manner.

Community

  • Score for Millennials: 72
  • Score for Generation X: 72
  • Score for Baby Boomers: 76

All three groups are (or consider it important to be) highly involved in their community and its social causes. They consider it essential to speak out against injustice.

Ethics & Morals

  • Score for Millennials: 71
  • Score for Generation X: 73
  • Score for Baby Boomers: 78

All three groups believe that living their life according to certain ethics and principles is vital. They know what they stand for and recognize that aligning their goals with their principles is crucial to their happiness.

Innovation

  • Score for Millennials: 70
  • Score for Generation X: 68
  • Score for Baby Boomers: 72

All three groups advocate innovation, and believe that it is essential for the world to continue to progress and advance new theories, ideas, and inventions.

According to Queendom’s study, these three generations only differed on 1 of the top 10 values. Whereas both Generation X and Baby Boomers valued Intellectualism – the pursuit of knowledge and the desire to expand their intellectual horizons – Millennials valued socializing and the desire to expand their social network. Given that Millennials have grown up in a highly technical age that revolves around social media, this did not come as much of a surprise to researchers.

“Our values are very much a function of the era we grow up in – the social, economic, and global climate,” explains Dr. Jerabek, president of PsychTests, the parent company of Queendom. “However, what our study has revealed is that very little has changed since WWII, in the sense that people from that generation and those who came later still place more emphasis on the importance of ‘wholesome’ values, like family, community, altruism, and less on money and power. When it comes down to it, there really is no generation gap when it comes to what we value…just perhaps different ways of fulfilling that value. Whereas their parents may have marched the streets to protest an injustice, for example, Millennials are harnessing the power of social media to promote causes they believe in. Different approaches, but both based on the same good intentions.”

That’s all for me for this Friday, folks. I have a busy weekend ahead with packing up things and getting ready to put my house on the market. What are your plans? I hope they involve more fun and less work than mine. Be happy.

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2 Comments

  • Sheila Swenson says:

    Well Maryann, I think dad would most certainly have enjoyed this one and even more, sitting at the kitchen table at 4:30 in the morning, discussing this issue over coffee, looking out over his cornfield to the east. He would probably said, ‘so what is society coming to…’ Actually, I KNOW he would have, as I heard this more then twenty nine times in my life. The fact remains, dad is right…what is society coming to and moreover, where is it going??? I am certain he is up there right now, thinking, ‘wow, glad I am done dealing with what the world was coming to…I tried to solve the world’s problems and I think I did a pretty damn good job, but I am only one man.’ LOL…

    I would agree, my father did do a damn good job in helping to solve problems. He always had a story to tell and whoever would listen, there was always wisdom, sincerely, and a lesson to be learned. He taught many people several things about life, no matter what generation one came from. He impacted more people than he will ever know and the lessons of life he taught me will never be forgotten. I will agree with him though, which he always loved to hear (‘I agree dad’), society is changing, this world is changing, ‘that’s what is wrong with this generation…’

    A very wise man he was and is…I just talked to him this morning, as the white clouds rolled over the yellow tinted moon. He smiled with pride and he reminded me of a few things in life: priorities and FOCUS!! These are only two 🙂

    HOO YAH

    • mcm0704 says:

      Maybe we should figure a way to get the blog posts up there to your dad. 🙂 I know he always enjoyed the columns I wrote for the newspapers, and we sure tried our best to solve some world problems over coffee when I visited.

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