More and more authors are turning to Internet marketing for their books. They are doing virtual book tours, blogs, maintaining Web sites, and whatever else they can do to increase visibility on the Web.
This is all well and good, but according to Don McCauley at Free Publicity Group, many authors miss a major component of all this which is making sure that they are consistantly positioned high in search engines.
Some key ideas that he covers in his article are:
1. Over 70% of the population now PREFERS to get their buying information from the engines.
2. However, they do not sit around and wait to get hit with a commercial or an ad. When they go to the Internet, they have ALREADY DECIDED what they might be looking for and intend to purchase
3. They will look for that item using search terms
4. They will only purchase what they are made aware of through these engines
5. If you are not there – for a GENERIC SEARCH TERM, you will be invisible
Remember – your buyers will not Google your name. They will not Google your company name. They will not Google your brand. They will, however, Google words like ‘book’ or ‘kids toys’ or some other very generic set of terms.
That’s why it is important to use the right keywords and labels on all that we post on the Internet. Anyone have any suggestions as to what has worked well in getting good search engine placement?