Promoting For Pennies

I am pleased to announce that I will appear on The Author Show on WNB, an Online radio and television station on May 29, 2009. This is a wonderful site that hosts authors of fiction and non-fiction, and a good place for authors to promote their work, fiction and nonfiction. The interview will run all day, so stop by at your convenience if you have a chance

Online marketing via virtual book tours and guest spots on Internet radio shows is an effective way to reach readers all over the world. And the real beauty of it is that you don’t have to travel any further than to your home computer.

I did a virtual book tour in September 08 and saw the hits to my Web site double for several weeks, so I know this is an effective way to reach people.

I should also mention that I have purchased a number of books after following someone for a while on a virtual book tour. As Don McCauley of Free Publicity Group says, marketing it is all about building trust, and through a virtual book tour I have come to know authors well enough to become interested in their books.

Don McCauley is the host of The Author Show, and in addition to conducting a great interview, he offers writers a lot of free material to help them with their marketing efforts. It is a connection well worth making for any author who wants to promote for pennies.

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